SEO (Search Engine Optimisation)
Most people who already have a web site have heard of this term. Simply put, it is the often overlooked art of improving your Search Engine rankings. This is hugely important in business as it will provide web site owners with new visitors (who may turn into customers) from anywhere in the world.
There are many misconceptions about SEO and people tend to want immediate results. A lot of 'quick fix' techniques can actually penalise you in the long run. It is better to be patient, and to learn how Search Engines work so that you can optimise your site organically.
Some of the things we consider when building any web site from scratch, with SEO in mind, are:
- Identify keyword niches
- Placement of keywords
- Regular updates
- Correctly structured XHTML
- Omission of unnecessary scripting
We are always improving and actively include proven techniques into our work. This gives the web sites Intunet build, every chance of doing well in Search Engines.
Existing web site SEO
You would not build a house without a plan; the same is true of SEO.
There are a lot of existing web sites that have not been updated for a long time. We often receive requests to help with optimisation. We have a dedicated SEO expert who can also analyse clients' sites and supply a report on how we think we could improve the site ranking.